In November of 2001, LFA conducted a survey for The California Endowment to learn how California's nonprofits were impacted by the economic downturn and the events of September 11th. The survey results were used to design a media campaign to appeal to individual and corporate donors to give locally to community-based nonprofits.

Based on a statewide survey conducted by LFA in November 2001 of how California nonprofits have been impacted by the economic downturn and the events of September 11th, California Cares, a statewide coalition of philanthropic organizations, launched a media campaign designed to increase local giving to community-based nonprofits. In January 2002, LFA conducted a survey of California donors to evaluate the impact the media campaign had on motivating donors to respond to the need in their community.